MICASA
Brand Book · Analytics · Reels · Creative Direction · Shooting Concepts · Growth Recommendations

Independent creative
& marketing
Tbilisi, Georgia
Brands I’ve worked with. The visuals, content and stories live on Instagram.
Brand Book · Analytics · Reels · Creative Direction · Shooting Concepts · Growth Recommendations
SMM · Content Strategy · Creative · Visual · Reels · Targetologist Coordination · Analytics
Branding · SMM · Content Strategy · Visual Identity · Brand Book · Reels · Analytics · Creative · Growth Recommendations
Brand Creation from Scratch · Visual Identity · Analytics
Brand Creation from Scratch · Visual Identity · SMM · Analytics
SMM · Personal Brand Image · Reels · Visual · Brand Book
SMM · Content Strategy · Visual · Reels · Content Production · Website
Analytics · Account Development · Mentorship · Collaborations · Growth Strategy
My experience also includes working with an artist. A personal perspective is at the heart of this collaboration.
I’ve conducted consultations on brand development, visual communication and growth direction — helping brands understand their potential and their next steps.
Every brand has its own personality. Some are bold. Some are quiet. Some are playful. Some are timeless. I believe the best brands are not created by copying what already works. They are created by understanding what makes them different — and turning that difference into a visual language, a voice and a story.
Less trends. More soul.Brand creation · Positioning · Concept · Visual identity · Logo · Brand book
Start a projectMarketing strategy · Audience analysis · Brand development · Launches · Campaigns
Start a projectInstagram management · Content strategy · Content planning · Reels · Stories · Analytics · Promotion
Start a projectCreative concepts · Campaign ideas · Shooting concepts · Reels scripts · Storytelling
Start a projectGraphic design · Social media design · Presentations · Advertising materials · Print
Start a projectBrand audit · Instagram audit · Development recommendations · Creative direction
Start a projectEvery project is individual. Let’s find the right direction for yours.
I work with small and medium-sized business owners, new brands and established companies ready to grow or refresh their image. I help experts and personal brands find their voice, and collaborate with marketing and advertising agencies on creative projects. I’m also open to opportunities with employers looking for a creative and marketing specialist.
Start a projectI’ve always been a creative observer, noticing the details — and the potential behind them. I’ve always loved helping others, offering direction and seeing what they could become. My journey began in large companies and business centres, while I studied graphic design and SMM. A love for visuals, shooting and storytelling gradually grew into an independent creative profession. Today, my focus goes beyond creating content to creating and developing brands. I help them find their character and turn it into a coherent creative and marketing direction.
Instagram
First creative projects
SMM & Graphic Design
Independent creative & marketing work
MG.MARKETING
An observant eye. An intentional approach. A little curiosity in everything I create.
Start a project



There is no one-size-fits-all formula. I start by understanding the brand — its personality, goals, audience and story. From there, I build the creative and marketing direction that makes sense for that particular project.
A quiet glimpse into the creative process. A backstage moment from a shoot.
Every project is individual. Let’s find the right direction for yours.
Start a projectTell me about your brand, its goals and the idea you have in mind. Let’s start with a conversation.
Instagram Direct